For Valencia Store Manager Vatche Derderian , his 15 -year career at Kitsinian Jeweler is so much more then a mere job. We polled the veteran on what it means to be your Custom Jeweler.
How long have you been at this Santa Clarita store location?
I’ve been at this location since October of 2019 and with S.A. Kitsinian Inc. since 2006.
Cool, that’s amazing. What is most unique about the Santa Clarita store?
This is our flag ship store and was recently built with our new store design that features a variety of traditional yet modern touches.
We showcase many different jewelry styles and price points as well as reputable watch brands.
It’s really a nice location because its also close to the San Fernando Valley.
What items are the most popular in the store?
Diamond engagement rings, anniversary rings are very popular as well as custom created fine jewelry.
Whatever the guest is looking for, or hoping to create, we as their personal factory jeweler and artist are here to help.
Any stories of customers at this flag ship store location with whom you’ve had a special relationship?
I have existing customers from our factory location in Van Nuys who follow me and they now come here and can see much more in styles and jewelry creations.
They have shopped with me at Kitsinian for many years. I also have many associates who have been here for a long time. They have also established long - term relationships with these customers.
The Kitsinian family and staff built a business based on honesty and integrity. We want to be they're jeweler forever!
By Isabella Mckail